Some of you may already know that we have been working with the consulting team at Ferrell+Partners to develop a new business model and a 3-Year Strategy for the Georgian Bay Coastal Route. The team has met with key stakeholders around Georgian Bay to gather input, and is working with the steering committee to develop the strategy. Much has been accomplished since the Coastal Route was launched in 2008, and we are energized by the potential to work together to enhance and further develop tourism product around Georgian Bay.
Communication and engaging with stakeholders is a major priority for the GBDDP going forward. We will be in touch early in the New Year with more details, once our business model and 3-Year Strategy are complete.
We have also been focusing on the development of a new website. To ensure the website will be up to date, we are working with DMO partners aroundGeorgian Bay to review the current theme touring routes and identify new attractions and operators that meet the criteria for participation. We are looking forward to sharing an update on the website with you in the coming months.
We would like to extend a warm thank you to Muskoka Tourism, the Manitoulin Tourism Association, Gordon’s Park, Georgian Bay Islands National Park, Ontario Ferries, Bruce Grey Simcoe, and Sudbury Tourism, who have provided us with photography for the new website.